ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive. For more on how PR turns prospects into customers , see our earlier post.

B2B 334

B2B Company Case Study Conference 334

Stern + Associates

MARCH 10, 2023

A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. We are big believers in the power executive visibility and PR can have on a business. We’ve seen many clients land multiple pieces of business by making the right contacts at a single conference.

Publicity 98

Publicity Conference Leadership Measurement 98

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. 6 benefits of long form PR content. Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation.

SEO 147

SEO B2B Google Guidelines 147

The Hoyt Organization

OCTOBER 17, 2023

Having trouble determining which awards are right for your brand and PR toolkit? Here are the top benefits of professional business awards and nominations: They Give You Free Publicity Being shortlisted for an award nomination opens the door to free publicity. Event organizers are always eager to maximize the visibility of their event.

Reputation 100

Reputation Local Resources Brand 100

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. The PR team should be constantly generating ideas for articles to pitch to journalists. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun.

Technology 157

Technology Product Launch B2B Software 157