NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: How does MHP approach deciding what data and insights to bring in, and does the firm have a “tech stack”? Darika: We do – and we have adopted that terminology as well.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

ReimaginePR

OCTOBER 24, 2015

But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure how many people shared a post on social.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

prTini

SEPTEMBER 19, 2014

Industry Groups Release Wikipedia ‘Manual’ for PR Pros. 3 Social Media Measurement Tips to Improve Click-Through Rates. 5 Brands Using Data To Generate Blog Content. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Budweiser Wants You to Buy a Facebook Friend a Real Beer. The Secret Art of the Follow Up Email.

Tools 50

Tools Wikipedia Case Study Marketing 50

Waxing UnLyrical

SEPTEMBER 30, 2010

I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

YouTube 54

YouTube Video Measurement Print 54

ZudePR

JULY 20, 2016

Spot on, Wikipedia. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Norton's Notes

JULY 29, 2015

Tell me one interesting fact about you that you have never revealed on your blog? Twitter’s approach to open data also makes measurement easy. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged.

Interviews 28

Interviews SEO Banking Radio 28

The Proactive Report

JANUARY 2, 2018

Day 2 of 80 Days of Excellence From the Cool Cat Teacher Blog by Vicki Davis Follow @coolcatteacher on Twitter. Via Wikipedia. A minute is measured by seconds, or by a clock. The most significant thing that has happened to me over the past ten years is how I’ve learned look at using time. Kairos is qualitative.

System 0

System Wikipedia Travel Education 0

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. An example of a hero of free authority: Jimmy Wales of Wikipedia.” Author of 27 Blogging from Paradise books. Still reading? I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." Then I remembered, you don''t read my other blog. There are planning rules and guidelines worth their weight in gold (audience/goals/measureable objectives/strategy and tatics). maybe my Mom reads both?) They’re valuable.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164