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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Director of Communications, Enterprise Real Estate Company (>1000 employees).

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Marketing with Messaging Apps

5W PR

In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. A measure of caution has to be used with this strategy. The post Marketing with Messaging Apps appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Non-promotional touch.

Marketing 107
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Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

Following are some of the benefits of continuing to leverage your corporate website as a means of crisis communication: It’s “owned” digital real-estate, not “rented” digital real-estate. Your corporate website is a platform that your organization owns and has complete control over.

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What about Snapchat? Part 1 of 2

Shift Communications

The Snapchat Problem: Measurement. The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. We can’t manage what we can’t measure. Can we measure Snapchat in any meaningful way, even if the platform doesn’t give us analytics? Stay tuned.

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RICS Sustainability Report 2022: some green shoots?

Practical Law Construction

This blog takes a closer look at the Report. This impacts both rents and prices with non-green real estate assets being subject to a brown discount. Instead, digital technology is predominantly used to measure and reduce energy needs and costs and analyse renewable energy options. Key Findings. Decarbonisation toolkit.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

Since [COMPANY] works with companies from world-wide enterprises to smaller businesses across real estate, insurance, telecom, construction, and media, [NAME] can speak to how LAANC has positively impacted both [COMPANY] and their clients. What’s your best tip for measuring PR? Want more blogs like this?

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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Sure, you could probably just go ahead and make a social media platform, but without a basic guide as to what you want to achieve, you’re basically just wasting internet real estate. Keep Track with Analytics: perhaps one of the best features of social media marketing is its ability to allow you to measure your KPI’s (i.e.