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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 59
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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Don’t overlook blogs. Blogs are easy to share.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97
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Everything You Need to Know About Earned Media

Critical Mention

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time! Critical Mention.

Radio 104
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Meet the Media – Warren Thayer

Landis PR

Blog courtesy of Robin Carr, LCI. He has been on CNN and national public radio multiple times. Or, perhaps even better, I’d love to visit Barrow, Alaska again for a few months to write about the locals and what concerns them. Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer.

Meeting 92
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Shep Gordon: “Make Parents Angry”

Doctor Spin

link] It’s speculated that local London media, particularly radio, might have mentioned the traffic disruption, and possibly local papers covered the story the following day. Despite the lack of widespread media evidence, the stunt remained a legendary part of Alice Cooper’s lore for over 40 years. 3 SickThingsUK.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Radio, television and streaming are also holding up or growing.

Crisis 151