Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. Media relations with print newspapers/magazines are still stronger than expected.

Communications 115

Communications Publicity Survey Newspapers 115

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% social media posts.

Report 52

Report Trends Media Infographics 52

MaccaPR

NOVEMBER 20, 2018

Or, is your online newsroom a forbidding media nightmare – a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company? Strip out the form or anonymous email address and add a name and direct phone number of a media relations professional. #2

Mobile 91

Mobile Corporate Survey Web 91

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. Conduct Surveys. Can you survey customers to discover a new point of view? These results can be used for a press release, infographic, social media post and media relations outreach. Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

Rock the Status Quo

FEBRUARY 23, 2015

Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. I’ve blogged about them before, but if you haven’t checked it out yet – go take a look. Good stuff, Cyberalert! Don’t forget to brainstorm over that glass of wine.) Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% social media posts.

Report 40

Report Trends Media Infographics 40

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Shift Communications

JANUARY 2, 2019

For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. Is there an opportunity to create one long form piece of content that can be utilized across different channels?

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Social Media.

Communications 69

Communications How To Telecommunications Employee 69

Sword and the Script

JUNE 28, 2016

A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping.

Infographics 61

Infographics Survey Consumer Study 61

The Stalwart Blog

DECEMBER 18, 2015

While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. Share your post liberally on social media. and embed it into the blog post.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Here are ways to maximize a public relations budget.

Infographics 149

Infographics Retail Resources Employee 149

5W PR

JANUARY 6, 2021

Also, consider investing in open-source AMP (automated message processing) software that will make interaction with customers even easier by allowing them to perform such things as submitting a survey or scheduling an appointment without having to click through to an app or website.

Mobile 88

Mobile Infographics Consumer Software 88

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Source: PR Academy annual qualification trends survey.

How To 60

How To Software System Employee 60

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. You can play the clip inside the Muck Rack dashboard and “also check to make sure the team behind the clip is on your media list, and if they aren’t there, add them instantly.”

Pitching 84

Pitching Survey System Technology 84