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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. Internally, get company-wide buy-in before the public announcement. But you should never refresh your corporate image just for the sake of doing so without careful research.

Corporate 270
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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

Deirdre Breakenridge

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! The best thing about having interns is that they will simply do what you ask for relatively cheap.

Tools 150
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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production. Technology.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” The full paper has examples from various vertical markets including healthcare, energy and travel among others. Earned Media Poised for New Prominence in 2018 [UML].

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We Make Our Own Fairy Dust

Waxing UnLyrical

“A rose, by another name, would smell as sweet…” So anyway, I did the best I could to yell at convince my friend she just needed to refocus her energies and think long and hard about what makes her happy. And Happy International Workers’ Day. If she really wanted to, she should take the J.O.B.,

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.