Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 13) Most plan their stories in the near term.

Survey 170

Survey Media Relations Pitching Media 170

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What impact will reading the content have, or what impact will you suffer if you don’t read it? Suppose we want to promote our company’s new product launch.

Creativity 76

Creativity Product Launch Examples Energy 76

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR 20/20

JANUARY 15, 2019

Marketing Account Management Software. Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong.

Trends 57

Trends Marketing Software Video 57

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR Breakfast Club

JANUARY 11, 2015

Let’s talk for a moment about better content marketing through simple theft. I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. Writing a press release? Eliminate waste.

Web 28

Web Print Writing Content Marketing 28

Waxing UnLyrical

DECEMBER 14, 2016

In today’s scenario, employee advocacy means enlisting the support of your workforce in pushing out strategic content to enable your business goals. You could encourage employees to share anything from blog posts to event information and job vacancies. Analyze the responses you received (positive, negative, neutral and all).

Employee 40

Employee Measurement Social Media Product Launch 40

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

MARCH 12, 2024

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet.

Social Media 78

Social Media Strategy Media Reputation 78

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. March: Revisit Your Best Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. It first helps to know the difference between a press release and a regular piece of content marketing.

Writing 52

Writing How To SEO Infographics 52

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video. The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. For example, you should consider interviewing other business pros for your blog or a podcast. Priscilla is the marketing coordinator for Critical Mention.

Company 81

Company Brand Branding B2C 81

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40