Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! Owned content. Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

Onclusive

SEPTEMBER 20, 2017

Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV.

Analytics 170

Analytics Measurement Data Technology 170

PR 20/20

FEBRUARY 21, 2017

Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. Don’t just provide consumers with a story.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Audiences around the world now consume video on the platforms they prefer, making syndication an essential skill to master.

Video 116

Video Communications Strategy Product Launch 116

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Think serial storytelling. Blog posts and newsletters falling short? Use the outside-the-box content ideas from our free white paper. Video viewing, particularly on mobile, is surging.

Video 120

Video YouTube Mobile Advertising 120

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. But one thing that ties into so many of my upcoming projects is storytelling. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000? How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? In a word, content.

Agency 40

Agency Real Estate Film Video 40

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. Photo courtesy of Unsplash. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 122

B2B Marketing Survey Software 122

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120