Remove Blogging Remove Consumer Remove Infographics Remove Viral

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. Here’s how Ketchum split up consumers and their shifting behaviors: Image courtesy of Ketchum.

Viral 93

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. You’ll see immediate success if your content goes viral, but if that same piece provides long-term value without losing its luster after only a few days—or even hours—you can extend its shelf life and repurpose it for future use. Tap into dedicated consumers in niche groups.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Compelling infographics are built around content, not design. Sometimes your topic or data simply won''t fit the structure of an infographic.

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. If you create an infographic that exists only to promote your brand, you significantly limit the number of readers who will download, share and engage with your piece.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Accelerated PR For Startups

Doctor Spin

In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. Testing: Fixing The Viral Loop A viral loop is all about social engineering. When someone is exposed to your business and that someone actively exposes your business to another person in their network — that is a viral loop of yours. We used to call this word-of-mouth , but with social sharing and ramping up social graphs, viral loops come in many different shapes and forms today.

Viral 63

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from. Consumer Finance vs. Institutional Finance vs. Wealth Management. Create social videos and infographics.

Social Media Marketing for Complete Beginners

ReimaginePR

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. Blog Social Media Brand Stories brand video Content Marketing infograph marketing media PR Advice Reimagine PR social media

How to get more PR value from surveys

PR Daily

Whether it’s polling your audience or customers through social media, your email list or a website survey, or even using a third party service such as Survey Monkey to reach people outside of your existing audience, gathering data has become less expensive and time-consuming. Here are the most important steps to cover when amplifying your survey results for maximum PR impact: 1. Publish a blog post. 2. Create an infographic.

Survey 118

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

Where do I need to create media (images, infographics, videos), and what kinds of media do I need? When appropriate, turn your data into easy-to-read charts or infographics that make a clear, strong point. Have you created any infographics? In a 2016 Hubspot survey, 43% of consumers wanted to see more video content. Use Canva to create stunning images and infographics that draw people to your content. Give Your Pieces a Viral Headline.

10 Types of Content That Drive Demand & Boost Engagement

Cision

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics.

15 things that happen to every social media campaign

PR Daily

It seems easy: You do nothing but publish blogs, humor followers with memes, post a quote, share a link and watch YouTube. A report by Hubspot showed that consumers expect brands to be active on three or four social media channels. Content comes in many forms: blog, video, photo, infographics, slideshare, DIY, tutorial, list, memes, etc. Dropping everything if your post just went viral. You‘ll occasionally experience the bliss of going viral.

As digital marketing grows, Google to launch real-time ads

PR Daily

For more digital marketing insights from Kenshoo’s survey, check out its infographic. The search giant is rolling out a new ad platform that will enable brand managers to connect with consumers in real time. Conveniently named “Real-time ads,” the product gives marketers the opportunity to distribute content that aligns with trending topics moments after they go viral.

Healthcare Communication Strategies During Pandemic

5W PR

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Offering value-packed content to healthcare consumers without being salesy helps connect with clients.

10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

B2B PR Sense

Inbound marketing services may include: Blog posts. Infographics. Whether it’s a 3,000-word blog post or eBook, long-form content gives your readers the in-depth information that they need. It's time to step out of the strictly blog post box and explore other effective forms of content. Not everyone has the time or inclination to sit down and read a blog post. Other successful forms of visual content include images, infographics, and SlideShares.

B2B 143

How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. If you’ve got some viral posts, then you’re ready for that “ebook.”.

eBook 88

6 types of content every organization should create

PR Daily

You can certainly create killer blog posts or amazing articles as part of your content strategy. Infographics. By now we should all know about infographics and their marketing benefits. Infographics often use charts and graphs, but the right designer can transform an infographic into an informative work of art with beautiful design and typography. Infographics also tend to bring in traffic and leads long after they''re published.

Skype 131

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Driving Brand Awareness and Consumer Choice for Gift Card eCommerce, The Fletcher Group and Blackhawk Network. DEVENEY Insights Blog, DEVENEY Communication. Blue Cross NC Blog, Blue Cross and Blue Shield of North Carolina. The DRIVE Blog, Scott's Marketplace. Infographics. DMG-Pediatric Sleep Infographic, DuPage Medical Group. Viral and Trending Content Marketing. Michigan Health Lab, Michigan Health Blog, Michigan Medicine/Manifest. ·

Links, shares, ‘likes’: How to make your content soar

PR Daily

Despite what many content marketers might think, viral content isn’t such a shot in the dark. In the 300-plus campaigns that Fractl analyzed, emotion, wide appeal, geographic angling and “indie” culture topped the list of viral campaign topics. Does an infographic or article ever make your skin crawl? Fractl data found that the more attached consumers felt to brand’s campaign, the more likely they were to share it.

Viral 95

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Infographic: The benefits of purpose-driven marketing. The consumer is in the brand arena and away from any other media distraction on social platforms.

9 ways to seize the Super Bowl's super PR opportunity

PR Daily

Any consumer product can share its expected sales during Super Bowl weekend. Infographics. Want to shine a light on your consumer product or retail outlet? Consider assembling a unique set of Super Bowl facts in an infographic. Sometimes a well-timed infographic can go viral or get picked up by a media outlet and shared across social media, with credit back to your brand. A version of this article originally appeared on the PR Over Coffee blog

Sports 131

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. Who knows, will brands re-engage with direct marketing to reach the almighty consumer?”

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These days, we need to be considering how we’re going to take our content and power it up to viral status. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release.

eBook 70

10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics.

5 Simple Considerations for Packaging and Presenting Content

Beyond PR

The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it.

eBook 59

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Related reading: J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Infographic: How to protect your online reputation. In a blog post , Yelp’s head of consumer product, Akhil Ramesh, wrote: After indicating your preferences, which takes less than two minutes, the app will update in real-time, surfacing businesses and things to do you’re most likely to care about.

Pitching the press: the complete guide

Prezly

or a new product that will change the lives of consumers. This means that journalists and consumers can: Find your press releases via search. Infographics paint a picture with numbers and statistics. If your press release is heavy on data, consider telling your story with an infographic. Good infographics are visually appealing and simple for readers to follow. They have a lot of viral potential, too.

Secret Formulas Behind Successful Social Media Posts

MaccaPR

As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Encourage more prospects to download content such as a white paper, e-book or infographic. Best day to generate comments about your blog post? Blog comments soar on Saturday, and are second highest on Sunday. The worst day to blog, if you want social shares, is Sunday.

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

Why it’s important: More and more consumers are choosing to shop online, and these behaviors are permanent changes to which organizations must adjust. Learn how fake news goes viral with “The Misinformation Age: How False Beliefs Spread.”.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Better You Blog, CHI Health. Santa Maria Valley Blog, KPS3. Cancerwise blog, MD Anderson Cancer Center. Illusive Networks Interactive Infographic, Merritt Group. INCREASE SALES BY FOCUSING ON THE CONSUMER, C-4 Analytics. org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org. Viral Campaign. org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. Infographic: How to protect your online reputation. Instead of a traditional press release, Google published a blog post by Reeve Foundation ambassador Garrison Redd and a video: Impress your boss: Outstanding storytelling efforts focus on relatable struggles and successes. CSR poll: Consumers prefer brands that support their ideals.