Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. Here’s how Ketchum split up consumers and their shifting behaviors: Image courtesy of Ketchum.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. You’ll see immediate success if your content goes viral, but if that same piece provides long-term value without losing its luster after only a few days—or even hours—you can extend its shelf life and repurpose it for future use. Tap into dedicated consumers in niche groups.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Infographic: How to feature your organization in Instagram Stories. Blue Bell faces viral challenge meltdown. A viral video of a person opening a carton of Blue Bell ice cream, licking the top layer and putting it back in the store freezer has inspired others to do the same with ice cream and other products under the hashtag #icecreamchallenge. Why you should care: The Wall Street Journal called the challenge “ the wrong sort of viral advertising.”

Viral 99

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Infographic: How to get your message out on TikTok. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists.

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Compelling infographics are built around content, not design. Sometimes your topic or data simply won''t fit the structure of an infographic.

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. If you create an infographic that exists only to promote your brand, you significantly limit the number of readers who will download, share and engage with your piece.

Accelerated PR For Startups

Doctor Spin

In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. Testing: Fixing The Viral Loop A viral loop is all about social engineering. When someone is exposed to your business and that someone actively exposes your business to another person in their network — that is a viral loop of yours. We used to call this word-of-mouth , but with social sharing and ramping up social graphs, viral loops come in many different shapes and forms today.

Viral 63

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from. Consumer Finance vs. Institutional Finance vs. Wealth Management. Create social videos and infographics.

How to provide excellent customer service on social media

PR Daily

If done well, the benefits can be enormous—even viral. When handled poorly, these instances are almost guaranteed to go viral (in a way no brand manager wants). If a consumer receives strong customer service, 48 percent will tell friends about that experience. Headway Capital provides an infographic that details 10 steps to giving excellent social media customer care

Social Media Marketing for Complete Beginners

ReimaginePR

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. Blog Social Media Brand Stories brand video Content Marketing infograph marketing media PR Advice Reimagine PR social media

How to get more PR value from surveys

PR Daily

Whether it’s polling your audience or customers through social media, your email list or a website survey, or even using a third party service such as Survey Monkey to reach people outside of your existing audience, gathering data has become less expensive and time-consuming. 2. Create an infographic. Visual content is king right now because people want to consume information that they can understand quickly while scrolling through a newsfeed.

Survey 114

5 cases of PR done right

PR Daily

Consumers are very in tune with how they perceive organizations’ images. Mistakes surface and go viral and social sharing puts those mistakes right in front of people's eyes on a day-to-day or even minute-to-minute basis. Learn it all at our Visual Communications and Infographics conference. ]. Their perceptions correlate with the choices leaders and brand managers make, no matter how minute they may seem.

New PR strategies that’ll surprise and inspire you

PR Daily

Learn how to produce potentially viral videos, boost your website’s SEO and sales, measure your PR work to prove ROI and more. Seventeen experts will walk you through a fast-spaced agenda that targets the areas in which PR and media professionals need new ideas most: ▪ Create communications moments that drive consumer participation and interest. Add video, photos and infographics to your content strategy to boost attention, reach and engagement.

Viral 95

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Chapek said in a press release : Given the incredible success of Disney+ and our plans to accelerate our direct-to-consumer business, we are strategically positioning our company to more effectively support our growth strategy and increase shareholder value.

PR strategies you haven’t heard before

PR Daily

You’ll learn how to produce viral videos, boost your SEO and sales, measure your work to prove ROI and more. Create “communications moments” that drive consumer participation and interest. Add video, photos and infographics to your content strategy for increased attention, reach and engagement. We’re pleased to announce our PR & Media Relations Summit , taking place April 6–8 in New York.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

Where do I need to create media (images, infographics, videos), and what kinds of media do I need? When appropriate, turn your data into easy-to-read charts or infographics that make a clear, strong point. Have you created any infographics? In a 2016 Hubspot survey, 43% of consumers wanted to see more video content. Use Canva to create stunning images and infographics that draw people to your content. Give Your Pieces a Viral Headline.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Healthcare Communication Strategies During Pandemic

5W PR

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Offering value-packed content to healthcare consumers without being salesy helps connect with clients.

As digital marketing grows, Google to launch real-time ads

PR Daily

For more digital marketing insights from Kenshoo’s survey, check out its infographic. The search giant is rolling out a new ad platform that will enable brand managers to connect with consumers in real time. Conveniently named “Real-time ads,” the product gives marketers the opportunity to distribute content that aligns with trending topics moments after they go viral.

How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic?

eBook 88

10 Types of Content That Drive Demand & Boost Engagement

Cision

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Once you have an infographic it’s highly recommended to accompany in your wire release. Infographics absolutely do the trick.

15 things that happen to every social media campaign

PR Daily

A report by Hubspot showed that consumers expect brands to be active on three or four social media channels. Content comes in many forms: blog, video, photo, infographics, slideshare, DIY, tutorial, list, memes, etc. Dropping everything if your post just went viral. You‘ll occasionally experience the bliss of going viral. Viral content spreads like a disease. Enjoy virality, because it’s pretty hard to come by.

10 of brands’ worst social media mistakes

PR Daily

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. When hashtag #bendgate—the controversy over whether Apple’s iPhone 6 Plus could bend—went viral, many competitors jumped at the opportunity to post tweets mocking the phone. Related: The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic).

6 types of content every organization should create

PR Daily

Infographics. By now we should all know about infographics and their marketing benefits. Infographics often use charts and graphs, but the right designer can transform an infographic into an informative work of art with beautiful design and typography. Infographics also tend to bring in traffic and leads long after they''re published. When someone finds an infographic they like, they will link to it, embed it on their site or post it on their blog.

Skype 131

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. Who knows, will brands re-engage with direct marketing to reach the almighty consumer?”

How to build your social media content calendar

PR Daily

Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click. Marketers report overwhelmingly using Facebook to represent their organizations (89%), and consumers are most likely to follow their favorite brands on that platform (66%).

Links, shares, ‘likes’: How to make your content soar

PR Daily

Despite what many content marketers might think, viral content isn’t such a shot in the dark. In the 300-plus campaigns that Fractl analyzed, emotion, wide appeal, geographic angling and “indie” culture topped the list of viral campaign topics. Does an infographic or article ever make your skin crawl? Fractl data found that the more attached consumers felt to brand’s campaign, the more likely they were to share it.

Viral 95

10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

B2B PR Sense

Infographics. Other successful forms of visual content include images, infographics, and SlideShares. Curate Viral Content. Consumers simply don't want to wait for information that may or may not be what they are looking for. -- Casie Gillette. Are you looking for ways to improve your B2B inbound marketing? Whether you're debating which inbound marketing services to use, or how to fine tune your inbound marketing approach, these 10 tricks can help you reach that goal.

B2B 143

9 ways to seize the Super Bowl's super PR opportunity

PR Daily

Any consumer product can share its expected sales during Super Bowl weekend. Infographics. Want to shine a light on your consumer product or retail outlet? Consider assembling a unique set of Super Bowl facts in an infographic. Sometimes a well-timed infographic can go viral or get picked up by a media outlet and shared across social media, with credit back to your brand. The Super Bowl is equal parts sport and spectacle.

Sports 131

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Seeing content as a business asset, companies beef up management platforms

PR Daily

If content is king, it’s no good unless you can get it out there to be consumed, and content management systems are a way to get it out there so that people can consume it in an organized way.”. Content itself is an asset: video, audio, infographics, PDFs and other digital assets that customers and fans want to engage with. Blendtec has scored viral hits for years by producing a video series called “Will it Blend?”

Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These days, we need to be considering how we’re going to take our content and power it up to viral status. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release.

eBook 70

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Infographic: The benefits of purpose-driven marketing. The consumer is in the brand arena and away from any other media distraction on social platforms.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Morud also notes that continuing to post after a tragedy has struck can make a brand look insensitive, resulting in backlash from consumers. Morud emphasizes the importance of not having “knee-jerk reactions” on a social realm because even organic content has the capability to go viral. If a consumer needs help and an AI program responds, and even worse if the consumer doesn’t recognize it’s not a human behind the screen, a message could appear offensive and off-brand.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Driving Brand Awareness and Consumer Choice for Gift Card eCommerce, The Fletcher Group and Blackhawk Network. Infographics. DMG-Pediatric Sleep Infographic, DuPage Medical Group. Viral and Trending Content Marketing. Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more.

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

PR Daily

We are encouraging consumers to shop early and take advantage of these offers. Why it matters: It’s difficult to deliver bad news, but be forthcoming with information for your consumers and other stakeholders. That could help filters go viral, and thanks to a small tag on the bottom, the original creator should get full credit. Infographic: A guide to Instagram ads. Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U.

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. Forrester’s 2020 Predictions report revealed that the top 10% of chief marketing officers will “broaden their role in the name of consumer value.”. When making the “significant and difficult changes” that will enable your organization to appeal to consumers’ current behaviors, don’t forget that your employees are a crucial part of the process.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Morud also notes that continuing to post after a tragedy has struck can make a brand look insensitive, resulting in backlash from consumers. Morud emphasizes the importance of not having “knee-jerk reactions” on a social realm because even organic content has the capability to go viral. If a consumer needs help and an AI program responds, and even worse if the consumer doesn’t recognize it’s not a human behind the screen, a message could appear offensive and off-brand.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Related reading: Infographic: A guide to Instagram marketing. A gate-crasher at the Chanel fashion show in Paris has made a viral moment after she joined the final runway parade without an invitation. The two companies announced they would remove the products and offer some refunds to consumers who had bought the product; the chains were careful, however, to point to an FDA advisory.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).