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3 Ways to Cut Down on Email Newsletter Waste

PR 20/20

If you had to guess the number of email newsletters you receive in a given week from news channels, associations, resources, customers, partners, etc.—what So how can you ensure your email newsletter doesn’t get the trashcan—or worse, “send to spam”—treatment? Save time creating newsletter content.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program.

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Understand How Online News Tracking Improves Businesses

Critical Mention

Many communications strategies can lead to business success. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Tracking your coverage can help you expand your audience, analyze your content value and track your share of voice over long periods. Share Tweet Share.

Analysis 105
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How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

Landis PR

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. Secure your spot.

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7 Ways to Empower Sales With HubSpot

PR 20/20

Marketers have an important job that often falls by the wayside. Sales enablement. HubSpot defines sales enablement as: The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. Perfecting sales enablement is potentially a significant undertaking. Lead Forms.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

Tell them what you saw, what you think and how you feel. Make all of this an on-going process, not just a one-time review. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. Out of respect, yesterday, I did not publish. Talk to your people.

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Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

PR 20/20

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Despite the effort, not enough people are finding and engaging with the content. I t’s the universal marketing performance struggle. So what should they do?