Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Some will have specific words to include in a subject line; others may also want the entire pitch in a Word Doc or Google Form. In the example above, I lean on Google.

Pitching 87

Pitching Infographics Survey Resources 87

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 71

Tools SEO Analysis Google 71

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Create video tutorials. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Norton's Notes

JULY 17, 2014

In addition the World Service will receive an extra £13m to invest in digital journalism and the development of further language TV services over the next three years. So the future of journalism is creative clever digital journalism. I have long championed good quality journalism whether that be digital or otherwise.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. These backlinks are important to digital PR and marketing for two primary reasons. This idea of links as votes is how Google got started.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword.

Survey 90

Survey How To Reddit Pitching 90

The Proactive Report

AUGUST 5, 2016

And this way, the PR industry becomes a partner in communicating truthful and factual information.” Search: 98% of journalists start a story by doing a Google search. It should be taught along with writing, in all PR classes. They dig through LinkedIn and blogs for experts and sources. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Elevating PR efforts through these strategies while adhering to a budget can help businesses/organizations expand their impact.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. what kind of content Google likes. Using blogging software.

Communications 100

Communications Training Web Analytics 100

5W PR

JUNE 25, 2018

Optimize PR Content. To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. In the content marketing and PR world, hacking the press is similar to hacking a target audience. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Raf Weverbergh , founder of PR agency FINN. Writing a blog post?

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. A quick look at the current PR jobs posted on LinkedIn shows that they require these skills too. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153