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The Golden Rule of Measuring Communications

Doctor Spin

Measuring communications is a critical task for PR professionals. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output. However, the focus on output often precedes strategic choices in what to measure.

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Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

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Marshall McLuhan: “The Medium is the Message”

Doctor Spin

All human technologies, down to the campfire, are considered mediums. Source: Wikipedia 1 Marshall McLuhan. In Wikipedia. Please support my blog by sharing it with other PR- and communication professionals. In Wikipedia. Our ability to build houses extends our human skin, as it protects against the elements.

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Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

Can we communicate a brighter future? Solarpunk might offer inspiration for other brands who are thinking about communicating a vision of a future world that isn’t scary. Decentralised and Community-Based Another essential aspect of solarpunk is that it focuses on creating a more equitable and just society. In Wikipedia.

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The Female VTubers

Doctor Spin

Still, it’s quite technological. As of January 2023, the agency manages 75 VTubers in three target languages (Japanese, Indonesian and English), totalling over 50 million subscribers, including several of the most subscribed VTubers on YouTube.” — Wikipedia 1 Hololive Production. In Wikipedia. In Wikipedia. Gizmochina.

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Levelling up immersive technology.

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Japanese VTubers & The Future of Online Avatirism

Doctor Spin

As of January 2023, the agency manages 75 VTubers in three target languages (Japanese, Indonesian and English), totalling over 50 million subscribers, including several of the most subscribed VTubers on YouTube.” — Wikipedia 1 Hololive Production. In Wikipedia. In Wikipedia. 2023, October 9). link] So, it’s business. Gizmochina.