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3 Strategic Ways to Make Visitors Love Your Website

PR 20/20

Why do visitors come to your website? The answer to these questions should be the heart of website design. It’s easy to get caught up in visuals, such as the interactive elements that can make you feel like your website is living in 2118 when everyone else’s is in 2018. Invert Your Thinking.

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Straight From INBOUND 2022: Marketing Rules of Thumb

PR 20/20

If you’re a die-hard HGTV fan like myself, it’s likely you’ve seen or at least heard of the show Love It or List It. However, no matter which option they choose—love it, or list it—the families always end up with the home of their dreams. If you’re drafting copy for the homepage of a website, it’s recommended to keep things simple.

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Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

Since you’ve probably already set your personal goals, what about your professional ones? How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. Catch up on what you missed before you set your marketing intentions.

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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What’s the best pitch of yours that resulted in coverage and what elements made it successful? As we know, once journalists have enough sources, they often don’t make room for more.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

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Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Early posts on Marketing AI Institute’s blog.

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How to Build a Marketing Tracking and Reporting Process

PR 20/20

I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. How do you implement the tracking and reporting that is going to get you closer to reaching your goals? At the end of the day, data without some sort of strategic analysis is just an expensive distraction.

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