about press 
Onclusive
JUNE 2, 2021
An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.
Cision
NOVEMBER 10, 2016
Dove is considered a pioneer when it comes to leveraging data. It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign. This led Dove to fundamentally change their vision as a brand. Sometimes data generated by big data tools amount only to noise.
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Contently - Strategy
NOVEMBER 12, 2020
Let’s just say it: Most branded content isn’t very good. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. I should know. I worked for years as a content strategist.
Onclusive
MARCH 8, 2018
Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). Spot brand & revenue indicators. How AI will impact the role of PR and content marketing professionals. Quantify the buzz.
NewsWhip
JUNE 2, 2021
Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. You learn about the stories too late.
PRSay
JANUARY 3, 2018
In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Such conversations emphasize and express concern about AI (artificial intelligence), AR (augmented reality) and ephemeral content (e.g., Knowing how to work with big data will also become more important for PR pros.
prTini
NOVEMBER 21, 2014
9 Tips From Publishers That Will Increase Your Press Coverage. Brands Are Wasting Money on Facebook and Twitter, Forrester Says. Snapchat 101: A Brand Primer. Big Data: It’s Not What CMOs Know, It’s What They Do. This Study of 500 Publishers Reveals How Marketers Can Get Other Sites to Write About Their Content.
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