Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. It is this measure that SEO and PR pros should collaborate for the greatest impact. GA refers to “unique visitors” as “users.”. Backlinks. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Communications Conversations

DECEMBER 8, 2022

Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Holly is now the vice president of corporate branding and partnerships at Polaris. Bank and Optum. That’s a pretty incredible ride. Anna truly has seen it all. Holly Spaeth. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

MARCH 28, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog.

Strategy 40

Strategy Banking Fashion SEO 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 176

Software SEO Company Tools 176

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Opinion content can convey brand and corporate values. Earned coverage drives SEO Another key advantage to the type of publicity generated by a PR program, particularly in top-tier publications with high-value domains, is search engine optimization (SEO). It’s not inexhaustible, and it shouldn’t be taken for granted.

Reputation 156

Reputation Brand Branding Media 156

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Find your corporate story.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more.

Reputation 62

Reputation Company Engineering Banking 62

Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

SEPTEMBER 17, 2016

The volume of bad pitches has long been out of control, and though I contend SEOs account for much of this, there seems to be a genuine need for a continual stream of PR 101 level content. And that will in turn increase your SEO rankings, and eventually lead to an increase in organic traffic. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Waxing UnLyrical

AUGUST 29, 2016

I’ve found the SEO Principles particularly helpful while building my website, the Social PR listening and engagement a good example of daily best practice, and the measurement tips in Module 4 a really solid foundation on something that didn’t used to be done by communications professionals.

Banking 44

Banking Course Social Media Community 44

Where the Fishermen Ain't

AUGUST 30, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. their “versions of truth”?

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on.

Storytelling 20

Storytelling Technology Financial Groups 20

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

B2B PR boosts SEO. The buyer isn’t forking over his own money for a PC or a car lease; he’s buying with corporate funds, and any problems may reflect poorly on his performance. But in a specialized vertical like business banking or HR software, a trade testimonial offers extra credibility.

B2B 242

B2B B2C Software Consumer 242

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 91

Social Media Marketing Media Creativity 91

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Bylined Bloggers Suggest You Have a Broad Bank of Talent. Let me count the ways….

Blogging 48

Blogging Employee Corporate Google 48

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. is created with SEO in mind. Element #3: Content. serves a purpose.

Strategy 40

Strategy Case Study Community Creativity 40