The Proactive Report

NOVEMBER 10, 2016

What you want is one that is affordable and has all the latest technology and SEO tools built in. With Newswire you can make every press release you put out a truly visual experience without breaking the bank. There are several to choose from. Some are free and some on the other end of the spectrum are very pricey. Google maps.

Engineering 160

Engineering Google Banking Small Business 160

Stephen Waddington

SEPTEMBER 16, 2020

We’ve built on that and invested in content, video production, digital, design and SEO services during the pandemic - meaning we can look after more - from finding a brand’s story to telling it across owned and earned. Our clients include Berkeley Group, the FA, the British Business Bank and Goodman. What’s the plan for Story?

B2B 151

B2B Banking Corporate Crisis 151

Communications Conversations

MARCH 12, 2019

1: Banking on quality vs. quantity. 2: The SEO angle is dead. Years ago, many would argue there was true SEO value in getting a high volume of stories placed in the media with links back to your site. This was almost 100% an SEO strategy by PRs. My big reasons? It’s quality over quantity.

SEO 125

SEO Corporate Course Banking 125

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Dig into your data bank. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms. But make sure the idea doesn’t come out of left field; it can and should come from a place of authenticity and be relevant to the mission and ethos of the company.

Video 160

Video Banking Data Software 160

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. Second, organic search is like compound interest in a bank account. The more money you have in the bank, the more interest you earn, which in turn compounds annually. So how can you tell the difference? That happens in a moment of need.

Google 130

Google Banking Engineering Web 130

Critical Mention

MARCH 27, 2019

The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here. Custom visuals: Anything that accentuates branding and appeals to a specific niche will help with SEO.

Strategy 61

Strategy Marketing SEO Social Media 61

Cision

JULY 26, 2017

According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day. Finance -> (Affluence, Bank Activity, Bank / Credit Activity, Credit Cards, Creditworthiness, Discretionary Spending, Economic Cohorts, Household Income, Investments, Net worth, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

Victorious PR

JULY 25, 2022

“Since working with them, our traffic to our website has increased at least 93% in the first 2 weeks without adding any improvements to SEO.” These quotes are just a selection of a bank of ROI-adjacent quotes we keep on hand to show potential clients. We feel very accomplished.

Real Estate 52

Real Estate How To B2C Banking 52

Stephen Waddington

SEPTEMBER 26, 2018

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. SEO analysis and management Google Keyword Planner (free), Google Search Console [free], and Google Trends (free), Answerthepublic (free), Majestic (Lite, $52/month) or Moz Pro ($99/month) 6.

Tools 117

Tools How To Google Analytics 117

Sword and the Script

DECEMBER 21, 2021

2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. third party tracking (e.g. cookies) is in its twilight which puts diminishes marketing reach and targeting.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Rock the Status Quo

FEBRUARY 17, 2016

It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks. In fact, I stumbled on it by doing a search for Arizona banking media with a “submit post” or “upload press release” feature. It wasn’t expensive – just $49 for distribution.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks. In fact, I stumbled on it by doing a search for Arizona banking media with a “submit post” or “upload press release” feature. It wasn’t expensive – just $49 for distribution.

Engineering 100

Engineering Newspapers Google Banking 100

Communications Conversations

JUNE 14, 2018

I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc. News wires are just one small component in a increasingly complex and diverse digital media environment. Cydney Strommen, director-North America Marketing Communications, Aveda.

Communications 83

Communications Public Affairs B2C B2B 83

Cision

JUNE 2, 2015

Once you’ve pulled trending content to assess, you essentially have your own database to establish qualitative and quantitative metrics and create a bank of information to best inform your strategy. Qualitative and Quantitative Metrics. Use hard data to identify trending content patterns through key metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Shift Communications

NOVEMBER 24, 2014

Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated? When I look at the spike of retweets that occurred on November 10, I found that it was relating to a piece of real-time news that I had retweeted. Look at the top terms in your search queries: Ask the same three questions: What happened? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

The Hoffman Agency

MARCH 14, 2023

It’s a challenge that pretty much everyone faces, unless their dad’s the Prime Minister, runs a big investment bank, or both. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO. PR is vastly more dynamic than I anticipated.

B2B 36

B2B Agency Construction Banking 36

The Hoffman Agency

MARCH 14, 2023

It’s a challenge that pretty much everyone faces, unless their dad’s the Prime Minister, runs a big investment bank, or both. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO. PR is vastly more dynamic than I anticipated.

B2B 36

B2B Agency Construction Banking 36

Shift Communications

AUGUST 10, 2015

Some examples of the chaotic environment would include companies in the the SEO space, or Android development, or organic foods. Try it now: without Googling, name a top SEO firm. Don’t aim to have the major influencer alone support your brand; in fact, don’t even bank on influencers alone.

Strategy 60

Strategy How To Transportation SEO 60

Waxing UnLyrical

JULY 12, 2018

The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brand 74

Brand Branding Banking Financial 74

Norton's Notes

JULY 29, 2015

Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. One of my career defining roles was writing the social media strategy for a prominent central bank. Do you believe Marketing, PR, and SEO will merge into one?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

OCTOBER 8, 2016

A boutique agency provides access to creative senior talent that won’t break the bank. If you enjoyed this post, you might also like: How PR can Put the Search Back in SEO [UML] . Here is a summary of the services we offer and the best way to contact us. And don’t miss a post: subscribe to this blog by email here.

Marketing 113

Marketing Pitching Survey Study 113

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 174

Software SEO Company Tools 174

Communications Conversations

DECEMBER 8, 2022

Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Bank and Optum. That’s a pretty incredible ride. Anna truly has seen it all. Holly Spaeth. Her start : Talent resources intern at Fallon. Also spent time at Bolin Marketing in Minneapolis.

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

MARCH 28, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog.

Strategy 40

Strategy Banking Fashion SEO 40

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Earned coverage drives SEO Another key advantage to the type of publicity generated by a PR program, particularly in top-tier publications with high-value domains, is search engine optimization (SEO). PR coverage can protect brand reputation A good reputation is like money in the bank. Yet it will surely be an asset in a crisis.

Reputation 156

Reputation Brand Branding Media 156

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

MARCH 4, 2021

I’ve always thought that good PR is like money in the bank, but the maxim may be more literal than not. PR drives SEO. The strength of A-list media domains translate to very real SEO value. Of course, the study’s authors are natural champions of PR for early-stage businesses. But it’s no surprise.

Study 234

Study SEO Course B2B 234

Sword and the Script

FEBRUARY 14, 2017

It is this measure that SEO and PR pros should collaborate for the greatest impact. Too many corporate blogs skip the subscription mechanisms, which a little bit like forgoing the benefits of compound interest in a bank savings account. GA refers to “unique visitors” as “users.”. Backlinks. 3) Quality.

B2B 66

B2B Measurement Blogging Community 66

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Prohibition

AUGUST 4, 2021

Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more. What’s the benefit of business reputation management? Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Burrelles Fresh Ideas

JUNE 13, 2023

Optimizing all elements of your digital footprint (such as landing pages or social media) is critical for increasing organic traffic — make sure you have taken the necessary steps towards enhanced SEO performance where possible. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stuart Bruce

SEPTEMBER 14, 2015

Half of agency people require more education/insight around SEO (50%). Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. For 35% of agency staff, training in digital/social remains to be a small amount of their overall training, only around 25%. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. It’s a brutal level of abstraction. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. David Berkowitz , Founder, Serial Marketers.

Marketing 185

Marketing Content Marketing Data Social Media 185

Prohibition

DECEMBER 13, 2022

This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand. Moving to proactive, this is where you need to think “proactively” and plan campaigns in advance.

Digital PR 62

Digital PR Analysis B2C Examples 62