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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. which publishes a list of Bank Holidays. News has a finite shelf life.

Tools 203
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Brains vs. Bots

Deirdre Breakenridge

As communication professionals, we need to see the Cult of Easy for what it is. I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon.

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Behind the Headlines With Ted Meyer

Cision

A well-thought out communication plan can only take you so far. That made me realize that I could turn something I love to do into a career, so I looked at colleges where I could earn a dual major in both communications and business. What are some of the key components of a successful crisis communication plan?

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Warren Buffet Underscores the Value of Reputation

Sword and the Script

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. PR crisis communications leadership PR strategy warren buffett'

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Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. Consider the following three primary audience types targeted by IROs. The Sell-Side. The Journalists. So what do journalists have to do with that?

Banking 192
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Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. I hadn’t even opened a bank account yet! Bernadette Adams Davis pretty much always knew she wanted to work in the media industry.

Meeting 97
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Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

Shift Communications

I think we are currently experiencing a wave of acquisitions of companies from my (PR) generation; folks my age and CEO Todd Defren’s age who have been in the game for 15-25 years and want to try something new but bank enough cash to fund and sustain the next chapter of their life. And be patient. Zach Burrus. Marketing Analyst.

Agency 60