Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. Eventually, and thankfully, DEI will be expected and not a marketing point.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. This seems to follow an overall trend of geo-political discussions on the app – including addressing and discussing the recent Ukraine crisis.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. This seems to follow an overall trend of geo-political discussions on the app – including addressing and discussing the recent Ukraine crisis.

Social Media 62

Social Media Trends Media Instagram 62

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Reputation. Reputation plays a huge role in public relations for B2B. Reputation plays a huge role in public relations for B2B. Improved crisis management. Better customer relationships.

B2B 52

B2B Strategy eBook Small Business 52

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Guarding their reputation and work also necessitates new patent/ copyright laws in place.

Writing 198

Writing Communications Marketing B2B 198

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. “Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) Year of employer branding.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. From social media management to crisis communications, content is king. Dealing with reputation crises. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

In B2C categories, we often seek microinfluencers – like an Instagrammer with 10,000 followers – who may not have a Kardashian-like followship but who enjoys a strong relationship with fans and is a legitimate recommender. Create a realistic reputation plan. . One piece of advice for today’s crisis plans?

Brand 160

Brand Branding Film Internal 160