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New research confirms that customer support increases loyalty in times of crisis

Agility PR Solutions

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

Crisis 147
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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication.

B2B 170
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How to Recover From a Brand Crisis

Cision

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

Crisis 120
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The Springsteen Superbowl Disaster – how to avoid an influencer marketing crisis

Prohibition

How can you prevent an influencer marketing crisis? It is essential for all organisations to protect themselves from this kind of crisis, as it is something that can have serious implications and can be avoided if the appropriate steps are taken. Our work is creative, engaging and delivers real ROI.

Crisis 62
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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0.

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Stop Fighting The Change That Has Long Been Our Reality

Melissa Agnes

This is a catastrophic crisis that in now way needed to escalate to the point that it has. Yes, it’s been a festering issue and, as such, this crisis was a ticking time bomb waiting to happen, but that doesn’t make it an unavoidable fate. This crisis should never have escalated to this point. The change is here.

Mobile 194
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The Top 10 PR Disasters in 2021

Prohibition

A truly great example of taking a potential PR crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. When it comes to managing a crisis, honesty, clear communication, and action are incredibly important. Why it’s important to prepare for a PR crisis.

Crisis 146