B2C Crisis Privacy Reputation 
ImPRessions - Crenshaw Communications
MAY 15, 2019
Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0. It’s in the DNA.
ImPRessions - Crenshaw Communications
JUNE 5, 2019
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.
ImPRessions - Crenshaw Communications
JUNE 5, 2019
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.
Sword and the Script
DECEMBER 26, 2023
There’s no point in building a reputation if the startup is facing an existential threat. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Guarding their reputation and work also necessitates new patent/ copyright laws in place.
Sword and the Script
DECEMBER 20, 2022
There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success.
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