ImPRessions - Crenshaw Communications

MARCH 10, 2017

” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. Here’s what we recommend to maximize the impact of your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. 16) Social media fragments into niche communities. 15) Out of machines…humanity! “AI Our strength is decision making.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

OCTOBER 26, 2016

. “As PR pros, look for #influencers who will be your fan…Think of how that voice is going to sound to your community.” “Focus on building a community among the #influencers. ” – @hksully #PRSAICON. Camille Sheehan (@CSheehanPR) October 23, 2016. Their conversation fuels the campaign.”

Conference 120

Conference Internal International Data 120

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Industry, professional online communities or forums: 20%. Top 5 Challenges Facing B2B Marketers in 2016.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. If you’re metric is revenue, you will struggle, at least in B2B marketing , because it takes time to produce those measures.

Creativity 64

Creativity Marketing Analytics Measurement 64

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. They focus on trivialities.

How To 120

How To Tools Exercises Viral 120

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Waxing UnLyrical

MAY 28, 2013

Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Infographic: 25% of marketing budgets spent on content marketing. Finding Keywords: The First Step to Blogging Success. Based in the Washington, D.C.,

Marketing 80

Marketing Infographics B2B Content Marketing 80

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 16, 2013

15 People Every B2B Marketer Should Follow On Twitter. Infographic: How Twitter affects the stock market. Why: Jim Dougherty shares an infographic that gives us a fascinating look at how tweets can have far-reaching real world consequences. Why: Yes, yes, lists are subjective. 18 Tweetable Twitter Tips for Newbies.

Twitter 79

Twitter Infographics Resources Social Media 79

Waxing UnLyrical

MAY 27, 2016

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. It is a race, but instead of thoroughbred horses, it features rubber ducks.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. You have had an opportunity to work with a variety of brands – from McDonald’s and T-Mobile to B2B tech companies and non-profits. Anything creative!

Agency 60

Agency Creativity Infographics eBook 60

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Community relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

JUNE 11, 2020

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community. These companies are saving lives.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community. These companies are saving lives.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 16, 2014

In my view this is a well-grounded strategy for business leaders who take the time to understand the media landscape shake up – and the opportunity in developing a community. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. Rise of marketing ops. “In

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Chris Schermer believes that the goal of content marketing should be to create a sense of community that allows customers to achieve their goals.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. >>> Looking for a B2B tech PR with expertise and execution? Here’s the list of PR technology companies I’m watching.

Pitching 84

Pitching Survey System Technology 84

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Tools 125

Tools Analytics Software B2C 125