Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Buzzstream

JANUARY 9, 2019

And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). This is my step-by-step approach to apply reciprocity on a larger scale in content marketing and guest blogging: Choose the right resources for your guest articles .

Content Marketing 134

Content Marketing Marketing How To Resources 134

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., Yeah, I find the mismatch greatest for B2B industries. in the main navigation or footer areas).

Google 71

Google SEO Tools Pitching 71

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. B2B Customers Want Thought Leadership.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Rock the Status Quo

DECEMBER 10, 2015

My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Financial apps that help you grow your savings?

Pitching 100

Pitching Real Estate Banking How To 100

Beyond PR

APRIL 26, 2018

You need to write a compelling message that’s probably an email that can get through this influencers defenses and encourage them to work with you. What do you write and why? Reading one blog post is not enough. You’re staring at a blinking cursor. My mom is very, very proud. It totally works.

Pitching 69

Pitching How To Skype Video 69

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We like the way American Express has built its online publication Open Forum , directed at small businesses. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. According to a HubSpot report , for small businesses, SEO is the second biggest investment priority after website development.

SEO 229

SEO Social Media Tools Google 229

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Still there are obstacles in big brands that small businesses never encounter.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Rock the Status Quo

NOVEMBER 3, 2014

It doesn’t excuse poor pitching, but sometimes I wonder if they are lumping in all of the entrepreneurs, small business owners and jack-of-all-trades marketing professionals right in with the PR specialists? Maybe their complaints stem from the activity of those who DON’T know better?

Pitching 167

Pitching Infographics Small Business Media Relations 167