PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work.

Blogging 91

Blogging Small Business Tools Journalism 91

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

The Proactive Report

MARCH 27, 2020

Here are some ideas: Write useful blog posts and post the links in your social content. If possible, find ways to tie your business offering to the crisis in ways that could make life easier right now. If you have skills other businesses could use, make them available online. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215

Tools Social Media Small Business Media 215

PR 20/20

JULY 12, 2022

Create Blog Content. Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. Focus on writing content that speaks to your prospective customers’ questions, wants, desires, and needs to build trust upfront.

Company 85

Company Marketing Small Business Google 85

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 78

Blogging Exercises Survey Google 78

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

DECEMBER 1, 2020

It’s the perfect time to shift away from all the depressing news and focus on some of the small, every day, good things happening around the country and the world. On Saturday, people started talking about small businesses and how they also need help and support during these difficult times.

Creativity 88

Creativity Pitching Small Business Media 88

5W PR

AUGUST 14, 2023

PR professionals possess a unique set of skills including exceptional writing and storytelling abilities, strong interpersonal and relationship-building skills, critical thinking, and the ability to adapt to rapidly changing environments. However, PR is relevant for organizations of all sizes and across various industries.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Beyond PR

APRIL 20, 2017

Susan Payton is the president of Egg Marketing & Communications , a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz.

Writing 45

Writing Small Business Web System 45

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting.

Survey 142

Survey Software B2B Pitching 142

Solo PR Pro

MAY 17, 2022

From temp to small business owner. Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. She did start a blog in 2008, though. Daria blogged regularly until 2017, when both her parents passed away.

Meeting 98

Meeting Agriculture Energy Travel 98

Buzzstream

JANUARY 9, 2019

And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). This is my step-by-step approach to apply reciprocity on a larger scale in content marketing and guest blogging: Choose the right resources for your guest articles .

Content Marketing 134

Content Marketing Marketing How To Resources 134

Cision

DECEMBER 8, 2015

Look, man, if writing press release headlines was easy, everyone would do it. Rather than tell you how to write a press release headline, in this post I want to tell you how not to. Want more tips on how to write an effective press release? What NOT to Write: Smith Incorporated Receives $1 Billion in First Round Funding.

Examples 120

Examples Writing Small Business Industry 120

Cision

JUNE 30, 2015

For example, #smallbiz is one you can use if your content’s geared toward small businesses, and #contentmarketing is also popular. I’ve found great people to follow in the marketing and small business space there, and find that they’re a really supportive crowd on social media. Earn Shares With Social Buzz Club.

Social Media 120

Social Media Media LinkedIn Small Business 120

Rock the Status Quo

AUGUST 1, 2014

There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. We also run a popular eCommerce marketing blog. Kudos in a major way for saying his main goal was to build awareness of his blog, however.

Pitching 173

Pitching Guidelines Facebook Advertising 173

ReimaginePR

JULY 11, 2016

So how do other small businesses master this art? Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters. Social media posts.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

5W PR

APRIL 8, 2021

That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. As all small businesses know, you need to spend your time wisely. I’d even started a running blog to practice. These authors were blogging all the latest information. “Are you off yet?

Digg 104

Digg SEO System Reddit 104

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Doctor Spin

APRIL 5, 2023

Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Here’s how you can write a 1-page strategy that fits one page—using the mythical battle between David and Goliath as an analogy: 1. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

Critical Mention

SEPTEMBER 25, 2018

Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. There are many types of writing styles. Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. You can’t only rely on past writing samples.

Writing 66

Writing Interviews Creativity Small Business 66

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends YouTube 130

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Public Relations Ideas for Small Business.

Exercises 82

Exercises Small Business Resources Writing 82

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. She also uses the transcript to create a post for our blog with the YouTube video embedded. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Melissa Agnes

SEPTEMBER 4, 2020

Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. ReputationDefender takes the time to review your current web presence and then helps you build professional business profiles on the sites and channels that matter to you and your professional brand.

Brand 234

Brand Branding Reputation Crisis 234

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. If you’re genuinely too busy to take it on yourself, fine. Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

Cision

SEPTEMBER 21, 2016

Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. That way, if you get busy one week, you already have content lined up and ready to be published. Share her content.

Marketing 120

Marketing Comparison eBook Energy 120

Beyond PR

MAY 15, 2017

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. Or that once it’s published, millions of people will then buy their products. Follow her on Twitter @eggmarketing.

Analytics 52

Analytics Small Business Writing Report 52

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional ( not that we don’t screw up, too ), and PR pros scorn pitches on their client blogs mentioning money or compensation.

SEO 100

SEO Pitching Small Business Agency 100

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” It may be premature to say the news release is dead—particularly for regulated industries—but the idea that you can write it, mass distribute through your email…and expect results is antiquated.

Trends 120

Trends Leadership Small Business Analytics 120

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Be sure what you are measuring matches business goals. So they both got it! How do you get it and finally get there?

Strategy 88

Strategy Analysis Small Business Measurement 88

The Hoffman Agency

DECEMBER 20, 2017

Many of them are positive changes, while some may be disadvantageous to small business owners. In future blogs I’ll cover many of these changes in greater detail, starting with the Tax Rate on Owners of Pass-through Entities, followed by New Rules for Writing Off Equipment and Vehicles. What’s new. Interest deduction.

Small Business 48

Small Business Transportation Employee Financial 48