Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What are some of the key components of a successful strategic communication strategy? Success is not garnered with a two-month campaign. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Reputation Us

APRIL 2, 2019

Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably. More information is available at ReputationUs.com.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Cision

MAY 16, 2017

The device mesh is a growing set of end points — including mobile, wearable, home electronics, automotive, and environmental devices (like sensors in the IoT) — that people and businesses use to reach applications and information or interact with others. These coming trends have benefited my industry, and they can benefit yours, too: 1.

Hotels 198

Hotels Mobile Travel Automotive 198

Reputation Us

APRIL 4, 2019

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. Large local companies performed well on specific elements, including Intel’s best reputational quality in hiring the most talented people, while Nike’s leaders are well-known and admired. About DHM Research.

Reputation 60

Reputation Study Consumer Banking 60

Cision

JUNE 6, 2017

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Social media professionals agree. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Not every client needs a full service, one-size-fits-all integrated marketing communications agency. Range of services – Is the agency full service or specialized?

Agency 80

Agency Automotive Mobile Local 80

Presspage

AUGUST 24, 2023

Recently Jasper Koek , formerly PR and Content manager at Porsche Nederland , shared his approach and dilemmas when setting out to attract new audiences for Porsche Nederland during a knowledge session for communication and brand professionals organized by Presspage.

Storytelling 78

Storytelling Data YouTube Strategy 78

MaccaPR

OCTOBER 2, 2017

In fact, many bilingual, bicultural Millennial Latinos (I call them Billennials) are English-dominant and may prefer communication in English, even though they understand Spanish.”. So, which marketers do a smart job in communicating with Hispanics? Many of us are bilingual. The second is: don’t believe the stereotypes about Latinos.

Insurance 74

Insurance Insurance Interviews Marketing 74

Waxing UnLyrical

MAY 11, 2016

Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. As CEO of Belle Communications Inc. Media relations is still relevant today, and targeted coverage gets results. It’s also just plain sexy.

Media Relations 40

Media Relations Media Measurement Conference 40

Bianchi Biz Blog

MAY 17, 2021

A recession suspended publication of that magazine, which was part of the CCJ group, in 1982, but after that I ended up spending a year with Automotive Industries and T ruck and Off-Highway Magazine before I was laid off from there due to economics and a change in company ownership with a sharper eye to the bottom line (welcome to the 1980s).

Meeting 65

Meeting Automotive Engineering Media 65

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. I was fortunate that five senior practitioners agreed to be interviewed.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Bianchi Biz Blog

FEBRUARY 8, 2024

Our Global Network of Local PR Partners Bring You On-The-Ground Expertise Worldwide Do you need PR support for a new automotive manufacturing facility in Mexico? Or announcing a new technical R&D center in China? Or navigating public affairs with the European Union? Or media interviews arranged around your CEO’s appearance at IAA?

Automotive 88

Automotive Local Public Affairs Agency 88

Bianchi Biz Blog

MARCH 27, 2023

Our Global PR Partners Give You Local Expertise Around the Globe Do you need to launch a new product in Brazil? Or open a new automotive manufacturing facility in Mexico? Since 2014, Bianchi PR has been the Detroit automotive/mobility member of the Public Relations Global Network. PRGN has got you covered!

Agency 77

Agency Automotive Local Meeting 77

prTini

JANUARY 6, 2017

local time (PT) to catch the the tweets out of fear that a Trump tweet could crash their stock and put their company into a frenzy. 10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry.

Crisis 28

Crisis Brand Branding Automotive 28

Bianchi Biz Blog

MARCH 7, 2024

In this next blog post in the series, Hanan Kamir of KAMIR describes the business and communications environment in Tel Aviv, Israel and offers advice on navigating his home market. Understanding that a narrative successful globally may not resonate as well in Israel is key to carry out communication effectively. million users X : 2.2

Print 104

Print Marketing Real Estate Automotive 104