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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

Looking for the latest social media updates? Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages.

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How Earned Media Drives Consumer Behavior: Brand Engagement

Onclusive

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement.

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How Earned Media Drives Consumer Behavior: Brand Engagement

Onclusive

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement.

Consumer 195
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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts.

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Social Media Advertising – The Latest Updates

Prohibition

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. This is an interesting introduction as advertisers now have a way to promote their business on select content which can expose brands to a whole new audience quite easily.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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5 best Easter social media marketing campaigns: ideas for your brand

Awario

Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign. How do you boost your Easter sales?