NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

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Brand Branding Viral Apparel 78

5W PR

MARCH 21, 2022

Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP. The goal of the Metaverse is to build communities, which means that brands can’t go into the space with a specific marketing or sales agenda.

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Brand Branding Apparel Fashion 88

Shift Communications

OCTOBER 12, 2016

Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Tell the Story. Julie Staadecker.

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Publicity Apparel B2C Fashion 60

ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. Part of a PR team’s job is to critique the client’s performance in media interviews and public speaking. Everybody’s a critic, including the PR agency.

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Apparel Construction Agency Interviews 160

Agility PR Solutions

APRIL 19, 2019

The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Millennial and Gen Z consumers are embracing luxury fashion. But, they have a different style when it comes to the purchase journey.

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Fashion Consumer Apparel Groups 60

5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

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Apparel Financial Community Employee 152

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Location -> (Country, state, region or designated market area).

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Social Media How To Insurance Insurance 233

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Other media, usually more credible and mainstream publications, notice the outrageous stories that gain traction and can’t resist reporting on it also. It’s become a favorite tactic of some apparel brands. Ready for it? Be offensive and distasteful. .

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Company Apparel Airlines Crisis Communications 110

Prohibition

JANUARY 20, 2023

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand! A fun campaign that received great coverage across a lot of national titles – big win for ASOS!

Fashion 62

Fashion Apparel Instagram Social Media 62

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. One-for-one giving has gained popularity among brands who are looking to give back.

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Company Apparel Nonprofit Consumer 88

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him. I grew up in West Monroe, Louisiana.

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Ethics Data Crisis Apparel 81

Waxing UnLyrical

MAY 10, 2018

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel.

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Creativity Communications Brand Branding 73

PR Fuel

DECEMBER 25, 2020

While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. Another important aspect of boilerplate copy in public relations is to think like a search engine. ” Define your product or service. Think Like a Search Engine.

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Writing Company How To Apparel 63

Shift Communications

JANUARY 22, 2018

Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Vice President, Marketing Technology. For example, Kenneth Cole’s inappropriate social media posts were a flaw of character, but fundamentally do not change the customer experience with the product itself. Christopher S.

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Crisis Communications Crisis Reputation Communications 98

David PR Group

OCTOBER 12, 2016

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. Companies should expect employees to follow the guidelines in nearly all online public means of communicating. –John.

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Policies Social Media Handbook Guidelines 40

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. The scope of work will involve strategic corporate positioning and media relations, content development and marketing, corporate social responsibility (CSR), and industry speaking and awards opportunities. “We

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Agency Retail Apparel Mobile 28