5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years. The Nue Co. aims to redefine the relationship consumers have with their health.

Apparel 152

Apparel Financial Community Employee 152

Prohibition

JANUARY 20, 2023

The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! Other activations included rifts projected onto the Empire State Building in New York and on the Menara Kuala Lumpur tower.

Fashion 62

Fashion Apparel Instagram Social Media 62

Cision

MAY 19, 2015

Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. They will only remain positive if the ads are relevant and purchased by brands they trust.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes.

Company 88

Company Apparel Nonprofit Consumer 88

Shift Communications

OCTOBER 12, 2016

Are they trying to change perception of their brand? For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Set a Data-Driven Strategy.

Publicity 60

Publicity Apparel B2C Fashion 60

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Kelly Groehler. What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

JANUARY 22, 2018

To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. But what do we respond to?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

NOVEMBER 11, 2017

Brands should strive to be a trusted source that answer questions quickly. They tell a narrative in which shoes and apparel just happen to have a supporting role. By contrast, brands are paying influencers to pretend to like their products in exchange for a bunch of likes. Can your agency bring big ideas and execute?

Study 64

Study Marketing B2B Apparel 64

PR 20/20

JUNE 4, 2020

Context is the somewhat nebulous idea that we, as marketers, should anticipate the circumstances that form a person’s setting, motivation, or mood when they engage with our brand. Then, we personalize the brand experience based on that visitor. The right website design will literally walk you through the story the brand wants to tell.

How To 40

How To Marketing Apparel Web 40

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. HSNi’s corporate communications team will partner with Flatiron to help drive awareness for the work and accomplishments of HSN, Inc.’s

Agency 28

Agency Retail Apparel Mobile 28

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. But try not to provoke people too much – this is the artful part of this strategy. It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. Ready for it? And that’s it folks.

Company 110

Company Apparel Airlines Crisis Communications 110

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further. But it wasn’t just any old hoodie—this one was special.

Advertising 118

Advertising Advertising Privacy Apparel 118

Sword and the Script

FEBRUARY 3, 2018

The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. But just imagine over 200 million users divulging information like fitness goals, caloric intake, apparel tastes, nutrition details, workout preferences, and sleep habits… all while engaging with your content.”.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62