Prohibition

JANUARY 20, 2023

The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! Other activations included rifts projected onto the Empire State Building in New York and on the Menara Kuala Lumpur tower.

Fashion 62

Fashion Apparel Instagram Social Media 62

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes.

Company 88

Company Apparel Nonprofit Consumer 88

PR 20/20

JUNE 4, 2020

consumers find marketing personalization very or somewhat appealing. Now, there’s an essential component to the personalization recipe that can make or break your marketing efforts: Context. Then, we personalize the brand experience based on that visitor. Buyer personas are the core of contextual marketing. Consistent.

How To 40

How To Marketing Apparel Web 40

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Are they trying to change perception of their brand? Set a Data-Driven Strategy. Are they being sold?

Publicity 60

Publicity Apparel B2C Fashion 60

Shift Communications

JANUARY 22, 2018

To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. But what do we respond to?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. HSNi’s corporate communications team will partner with Flatiron to help drive awareness for the work and accomplishments of HSN, Inc.’s

Agency 28

Agency Retail Apparel Mobile 28

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads.

Advertising 138

Advertising Advertising Privacy Apparel 138

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. But try not to provoke people too much – this is the artful part of this strategy. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. Ready for it?

Company 110

Company Apparel Airlines Crisis Communications 110