Apparel Brand Reputation Strategy 
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Answers to these hypothetical strategy questions are very telling. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.
Shift Communications
JANUARY 22, 2018
To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. But what do we respond to?
Reputation Us
AUGUST 18, 2016
Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years). Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store.
Waxing UnLyrical
MAY 10, 2018
Yet, health and wellness brands refuse to let them go. When the masses are using the same communication strategies, it’s time to stop and pause. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Uplift Studios overall communication strategy is risky. Before and after.
Communications Conversations
MAY 30, 2018
Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Kelly Groehler. What was your last PR job?
Flatiron Communications
JANUARY 29, 2015
will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. HSNi’s corporate communications team will partner with Flatiron to help drive awareness for the work and accomplishments of HSN, Inc.’s
5W PR
FEBRUARY 1, 2020
While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.
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