5W PR

MARCH 21, 2022

Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP. The goal of the Metaverse is to build communities, which means that brands can’t go into the space with a specific marketing or sales agenda.

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Mindful Marketing

APRIL 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal the spotlight, making the event about him.

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NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

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Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

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Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

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PR 20/20

JUNE 4, 2020

consumers find marketing personalization very or somewhat appealing. Now, there’s an essential component to the personalization recipe that can make or break your marketing efforts: Context. So, for example, the homepage for a company that sells outdoor apparel might feature different CTAs and copy for women versus men.

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The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. Medium, LinkedIn Pulse, Facebook and even Twitter are encouraging longform blog-type posts on their respective platforms. The world of social media changes quickly. Longform Strikes Back?

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Mindful Marketing

SEPTEMBER 25, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Tom Brady is one of few professional athletes who transcend their field. Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel.

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Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

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Mindful Marketing

FEBRUARY 7, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. As armchair apologists argue, mindful marketers aim to analyze the action from each angle, hoping to make ‘the right call.’ ” Subscribe to Mindful Matters blog.

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