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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For instance, before launching a new product campaign, PR professionals may identify market demand, gather customer feedback, and assess competitor strategies. Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging.

Video 109
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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64
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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu and her team mined historical data, using time series analysis to build a model (for more details, see this SlideShare presentation ). Do you want to achieve data-driven content marketing success?

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Why it’s Important to Monitor Trending Topics

Critical Mention

Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Real-time media monitoring is a surefire way to keep on top of trends in your industry. SCHEDULE A DEMO.

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The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.