Sword and the Script

JANUARY 7, 2017

I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. Nothing humanizes your brand like new customer welcome email from a no-reply address. Can artificial intelligence (AI) help save us from ourselves? 1) Machine Learning vs. AI.

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Ethical Voices

DECEMBER 18, 2023

Joining me on this week’s episode is Ed Harrison , the managing director of Inkhouse in Boston. We talk about being an agency for change makers. Our clients want to get their audiences to take some sort of action and we help them tell stories to do that. I’ve been an agency guy pretty much my entire professional life.

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PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. And now we’re taking a new path to advance our mission, while accelerating the agency’s growth and the impact we can make on our clients’ businesses. This is a story about the future of PR 20/20. But first I want to take a moment to tell you how it all began.

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PR in High Definition

MARCH 24, 2020

With the hysteria surrounding the virus, we have been bombarded with fake news appearing all over our social media feeds – and to be clear, eating raw garlic won’t stop you from catching the virus! In response to this misinformation, the government has set up a specialised cyberteam tasked with cracking down on the spread of fake news.

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Fashion Financial LinkedIn Internal 48

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. iPhone, iPad, iPod, Watch, etc. social media).

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PR in High Definition

AUGUST 27, 2019

The term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form. Twitter is testing a new arrangement of timelines so users can better follow topics they’re interested in. Want more tech news? CityAM covers the report.

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Technology Government Video Twitter 54

PR 20/20

MARCH 12, 2019

The Marketing AI Institute was created and is powered by PR 20/20. In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing.

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PR in High Definition

MAY 31, 2019

The global tech giants behind these virtual assistants are fighting to get their bots smarter too – Apple recently poached Google’s AI chief in a bid to save Siri (and help it with its wisdom!). Ask Alexa to set a timer for 5 minutes because that’s the time you’ll need to read this paper and swot-up on PR in the age of voice search.

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Sword and the Script

APRIL 13, 2021

An expert at Meltwater says natural language processing (NLP) is getting better at. understanding context, which can help PR assess large volumes of content. Sometimes bad words can mean good things. For example, the word “bomb” might have different connotations – associated with destruction or security – depending on your point of view.

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Analysis Marketing Engineering Data 78

PR 20/20

JULY 17, 2018

The Marketing AI Institute was created and is powered by PR 20/20. From choosing recommended shows on Netflix, to navigating trips in Google Maps, asking questions of Siri and Alexa, ordering products on Amazon, reading your Facebook Newsfeed, and unlocking the iPhone facial recognition. Things just work, better.

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Marketing How To Technology Resources 41