Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant. Personalisation.

Writing 71

Writing Pitching Study Data 71

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Rock the Status Quo

JANUARY 22, 2015

As with any survey-style of research, answers are also skewed based on who was interviewed and their personal perspective, even timing when they took the survey based on what influenced them that specific day. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business?

Agency 100

Agency Survey Customer Service Engineering 100

ZudePR

NOVEMBER 21, 2019

The Korean agent that found the right publisher was literary agency Imprima. I feel like it’s the book if I had the guts to write my own book, that I would have written this.”. Interviews/further quotes/Press pics available on request. The time to do this would have been before embarking on writing the book.

Financial 25

Financial Retail Blogging Writing 25

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today.

Infographics 150

Infographics Course Survey Agency 150

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

Examples 62

Examples Product Launch Data Report 62

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Get weekly exclusives (find a celebrity, conduct the interview etc.). Keep an eye out for breaking stories. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Each is based on my years of experience with agencies like Siege Media and The Grit Group. If you’re interested, I can write this article for you. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

JUNE 25, 2018

The following tips could help any PR agency make the most out of their content plan. While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Use a Range of Media.

Content Marketing 60

Content Marketing Infographics Google SEO 60

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Kanban board by FINN.

How To 60

How To Software System Employee 60

Norton's Notes

MARCH 6, 2017

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us. I asked him to give me a master student’s view of what the future of PR is today. The way PR professionals connect with audiences, however, has changed.

Publicity 43

Publicity Construction Advertising Advertising 43