Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few.

Sports 113

Sports Travel Television Agency 113

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Konnect Agency

FEBRUARY 16, 2021

We were able to focus on overall brand storytelling and highlight our hero campaign videos which sometimes get lost at a traditional trade show,” said Felicia Pandola, Associate Director of Marketing at CYBEX. The post Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It appeared first on Konnect Agency. Brandy Shuman.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

NOVEMBER 23, 2021

Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For this, remember that Instagram is primarily a visual platform.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe.

Measurement 120

Measurement Study Data Agency 120

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years.

Agency 100

Agency Advertising Advertising Twitter 100

Waxing UnLyrical

NOVEMBER 18, 2015

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Getting on board with online video” will not be enough in 2016. who to call upon to make video work.

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

The social organism evolves through memes and grows when you allow users to be creative with your content. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Do this by being authentic storytellers and finding the right consumers with whom to connect.

Marketing 48

Marketing Social Media Video Mobile 48

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. The Englishman was the first person to take the invention to England.

Ethics 52

Ethics Communications Print Television 52