ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

JUNE 28, 2016

While many marketers want shortcuts , tools, or algorithms to pop out a list of influencers to pitch, this data casts doubt about that approach. This requires an aware, active and responsive presence across the online community epically blogs and social media. Want 10x from your PR agency?

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

APRIL 4, 2017

Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. The report says 244 of the 270 respondents primarily serve the B2B community.

B2B 64

B2B Study Marketing Survey 64

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others. About [Company Name]: [Brief boilerplate about the company and its role in the community or industry]. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Journalistics

MARCH 2, 2013

Ideally, with agencies or larger organizations. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. At the time, if you had a couple of internships and a strong writing portfolio, you were a shoo-in at most agencies.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 122

B2B Marketing Survey Software 122

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. Pitching reporters is not the same as it was 10 or even 5 years ago. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100