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Agency metrics for sustainable growth and profitability

Stephen Waddington

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. This blog is a summary of key metrics. Here are key performance metrics. I founded Wadds Inc. I’ve included ballparks where relevant.

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

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How to go Freelance: Freelancing tips for comms pros

Remote PR Jobs

You’re swapping the relative security of agency life for a hustle. 2) Company set up Be clear on whether you want to contract and work, say, three or six months on agency project/maternity cover, or whether you want to be a portfolio freelancer - in effect, a multi-client agency within yourself. Blog well, blog regularly.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

See our blog for more details.). We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details). See our blog for more details.). Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat.

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3 Steps for Effective Crisis Communications Management

Onclusive

Once someone at your company or agency partner (i.e. If you are nervous about whether you can actually apologize, create a hub for information: whether it is your blog or a (possibly pre-prepared) landing page on your website, be the source of truth. Identify who is responsible for listening, and when. Establish an escalation protocol.

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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. What was StoneArch’s role in premiering Bind?

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Planning for parental leave as a solo PR pro

Solo PR Pro

Paid parental leave When it comes to paid parental leave for self-employed people, there are two common options you'll find in your research: paid family leave by state and short term disability insurance (STD). This blog post from Wingspan provides a handy list. Paid family leave by state The bad news? In the U.S.,