Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. And long-form content.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. It allows us to remain a boutique, while giving us the ability to provide the breath and depth of a much larger agency.

Communications 50

Communications Marketing Internal International 50

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content.

Pitching 40

Pitching How To eBook Blogging 40

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? Should they hire an agency and double down on number of blogs posts? What do they do?

Marketing 55

Marketing Resources eBook Construction 55

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

OCTOBER 25, 2023

” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. ” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Digital Marketing Agency. Seth’s Blog: Every marketing challenge revolves around these questions [link]. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

MARCH 5, 2019

The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. If they aren’t cerebral, then work on an eBook with short passages and quotes.

Survey 60

Survey Trends Marketing B2B 60

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Dove did a great job reaching their target audience through innovative and creative videos. But how can you build an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. It means it’s time to get creative. The Moz Blog. Graphic design!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

PR Fuel

DECEMBER 11, 2018

Do it yourself – A lot of companies use employment agencies and headhunters to find candidates to fill open positions. They don’t know the company’s marketing goals – In the eBook All Employees Are Marketers , the author talks about a discussion he had with a senior manager at a shoe company. Probably not. Develop a Style Guide.

Training 40

Training Employee Customer Service Crisis 40

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

JANUARY 14, 2015

For PR and marketing professionals that are agency-side, there’s an even bigger whammy: if you infringe on someone’s copyright, both you and your client may be sued for damages. The moment I finish writing this blog post, it is copyrighted, regardless of whether or not I submit it to a third party like the US Patent and Trademark Office.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were.

Ethics 52

Ethics Communications Print Television 52