5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent.

Media 103

Media Print Advertising Advertising 103

ImPRessions - Crenshaw Communications

APRIL 26, 2016

It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. PR is least effective at: Substituting for advertising. The final outcomes of any media relations effort are never 100% predictable. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

NOVEMBER 22, 2022

Not everyone does just media relations, employee comms, or marcoms. ” Years ago, when you registered for a webinar or downloaded a white paper the form used to ask one this question: How’d you hear about us? Overall, there are no real surprises here. PR is a broad discipline. 2% said none of the above.

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

JUNE 23, 2020

For example, if your organization is mentioned in an article, and a week later, a reader of that article visits your website and downloads a white paper these tools can attribute the activity to that article. The full survey results are embedded below and can be freely downloaded from SlideShare.

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media. Cision calls their tool Impact and uses the same technology and partnerships that digital advertisers use to get the information. Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Beyond PR

NOVEMBER 10, 2016

However painful it is to admit, the reality of media relations is that you can’t control everything. writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. Targeting your media outreach isn’t a new concept.

Media 77

Media Pitching Resources Media Relations 77

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. white papers (36%).

Survey 98

Survey Media Relations Corporate Communications 98

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! The former applies to influencer relations, native advertising, and product placements. User-generated. Third party.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

MARCH 19, 2018

Those were press releases (34%), white papers (35%) and award programs (39%). For any agency – marketing, advertising, PR, creative or otherwise – the message behind the data is pretty clear: clients value results not your awards. Media relations is getting harder. Organic social media is getting harder too.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 91

Survey Journalism Study Pitching 91

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 12) Use it as a basis for a white paper. If the content of the webinar is appropriate and thorough enough, it could either be the basis of a white paper, or a component thereof.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. “How? Passing on their experience for mutual benefit.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas. JeffBullas.com Podcast. 3) Chris Brogan. 4) Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48