Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

Employee 150

Employee Print Writing Survey 150

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Twitter’s approach to open data also makes measurement easy. Which is your social media platform of choice and why?

Interviews 28

Interviews SEO Banking Radio 28

MaccaPR

JUNE 1, 2016

The speed of technological advancement continues to drive rapid change across many vertical markets. Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates.

Brand 48

Brand Branding Storytelling Healthcare 48

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. That would truly epitomize the spirit of “being social.&#

Social Media 78

Social Media Web Media Measurement 78

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this? Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Ted Coiné – @tedcoine. Coach and author on #SocialCEO.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. But why is podcasting important to PR and marketing professionals?

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform. She is a sought-after speaker and author of How to Measure Social Media. Instead, we are seeing a shift of social networks becoming an extension of advertising networks.

Social Media 120

Social Media Advertising Advertising Healthcare 120

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. For the most part, they weren’t in their cars, they weren’t listening to the radio. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78

Maxim Behar

JULY 9, 2023

Televisions, yours, national, radios. We need to be ready to be able to take measures and counter disasters that may happen to us. Host: Yes, you are talking about modern technology, not even that modern anymore. From time to time someone runs an advertisement, but I do not wish to comment on that because I am quite critical.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

Televisions, yours, national, radios. We need to be ready to be able to take measures and counter disasters that may happen to us. Host: Yes, you are talking about modern technology, not even that modern anymore. From time to time someone runs an advertisement, but I do not wish to comment on that because I am quite critical.

Communications 52

Communications Policies System Government 52

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

NOVEMBER 28, 2016

And historically, these campaigns are a first look of how new tactics or technologies can be or will be employed at a grand scale. Roosevelt was one of the first to utilise radio to influence potential voters nationwide; John F. Search and social will rule measurement. So how can we measure public opinion and progress?

Social Media 48

Social Media Media Twitter Survey 48