Remove Advertising Remove International Remove Newspapers Remove Reputation
article thumbnail

How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Reputation Management? Key PR Concepts Explained 6. sponsored posts).

Viral 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Props Can Help a Message Sink In, or Sink the Message

PRSay

A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Powell’s U.N. How will Musk’s kitchen-sink prop be remembered?

article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

article thumbnail

A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023

Sword and the Script

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Meltwater has a reputation for an overly aggressive sales team. International-based all-in-one PR software providers. Resources: newsroom , company blog , news search.

article thumbnail

Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. What is the biggest trend right now? -

Meeting 98
article thumbnail

PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255