Advertising Infographics Instagram Measurement 
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.
Shift Communications
DECEMBER 18, 2014
If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.
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Burrelles Fresh Ideas
JUNE 13, 2023
Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.
5W PR
JULY 15, 2020
Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.
Cision
APRIL 7, 2017
I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved!
Shift Communications
OCTOBER 9, 2014
For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, 216,000 new photos are added to Instagram. Content marketing isn’t a panacea.
The Proactive Report
DECEMBER 24, 2015
Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. There are many ways to distribute and amplify your content: Social advertising. Measurement. Use digital dashboards. Influencers.
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