Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?
PRSay
JUNE 9, 2021
Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities. All of our work was completely lawful. Custin said.
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