Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. The Art of Public Speaking. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards. What is influencer marketing?

Marketing 62

Marketing Advertising Advertising Social Media 62

Polaris

NOVEMBER 17, 2014

Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. On the other hand, independent bloggers rely on advertising and sponsors to make a living. Legacy media professionals (editors, reporters, columnists, etc.)

Media Relations 232

Media Relations Marketing Media Fashion 232

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 88

Guidelines Brand Branding Advertising 88

PR Conversations

JULY 14, 2016

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

MaccaPR

MAY 28, 2015

NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. had 1,800 lawyers on staff in 2018 according to Above the Law , a trade publication.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference. AI loss of luster “Two-fold: AI fatigue is real.

Writing 192

Writing Communications Marketing B2B 192

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Anything that violates guidelines or any inappropriate material will be blocked out thanks to the tools implemented.

Social Media 62

Social Media Trends Media Guidelines 62

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. While many influencers are honorable and ethical, there are a few who inflate their numbers to command higher prices.

Facebook 60

Facebook Brand Branding eBook 60

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. This is last on our list because Google looks at paid guest posts as advertising , meaning they should have “Nofollow” and “sponsored” links, which do not pass link value. What is White Hat Link Building? This piece would [quick recap].

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

JULY 29, 2018

It’s a must read for anyone that has an interest in the impact of social media on public discourse and democracy itself. “We The report called Disinformation and ‘fake news’: Interim Report is an important piece of work because it shows how public discourse has been polluted by the weaponised used of social media and networks.

Government 63

Government Social Media Report Media 63

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? They can lead the paid advertising campaigns. How about this for a guideline: “The MeToo movement is incredibly important and is changing the way in which women have been taken advantage of and degraded in our society. Today, we need to go on the attack.

How To 52

How To Insurance Insurance Ethics 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52