PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Graphic designer / visual storyteller. To start, pull associated costs in areas like software (marketing automation, CRM system, web hosting), advertising, partners (agencies, designers), and events (tradeshows, webinars). Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. When are they going to give back?

Film 60

Film Advertising Advertising Consumer 60

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

Sports 0

Sports Leadership Internal International 0

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach This is an energy intensive technology. Talking Points. Agency of the future | Jump to text. Zach: Yeah.

Data 78

Data Media Analytics Energy 78

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Contently - Strategy

DECEMBER 4, 2018

One of my favorite mid-funnel pieces of content we’ve produced is this short video case study about our client Eni , the global energy company. Your content should still aim to engage, entertain, and inform as it promotes or advertises. In that sense, connecting with the audience is a little simpler.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JANUARY 9, 2019

In order to retain that audience, Paul has become very reliant on things he knows will get their attention: gamification, high-energy stories, and shocking imagery. In 2013, he began uploading goofy, day-in-the-life vlogs, but in 2019, he exclusively posts heavily edited, frantic, get-rich-quick advertisements.

Video 111

Video Brand Branding YouTube 111

NewsWhip

MAY 12, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers. So, it’s the most fun, just high energy activation. What does interest look like?

Trends 78

Trends Brand Branding Reddit 78

ReimaginePR

JULY 18, 2016

When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead. Because videos are so captivating, it can be easy to binge-watch several in one sitting and wonder why time seemed to have left you behind. This happens to all of us.

Video 120

Video Infographics Brand Branding 120

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach. brand promise. Heck if I know.

Storytelling 308

Storytelling Local Airlines Technology 308

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). The old adage of “if you want to get something done, give it to a busy person” is a perfect fit for Julia. Mallory Seifert , @MallorySeifert.

Groups 60

Groups Internal International Conference 60