Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. I especially welcome studies and pieces with data that you’ve used your own product to produce.

Trends 60

Trends Media Report Technology 60

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

MARCH 14, 2017

I didn’t study PR at university. And, I’ve got to say, the majority of my colleagues that did go to university, certainly didn’t study PR as a discipline. While we do ‘the traditional stuff’ very well indeed,… Tags: pr, management, degree Why we can't rest on our laurels when it comes to PR?

Communications 48

Communications Industry Fashion Creativity 48

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” Meltwater case study.

Software 121

Software Case Study Advertising Advertising 121

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. One study found that the optimal number of internal links pointing to a page on your site is seven or more. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). . . #1: Richard Bailey (Harrogate, UK). “How? .

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. 34% of companies say they can’t find people with the right digital skill.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Landis PR

DECEMBER 4, 2023

Here’s what that report revealed: 70% of customers expect AI to play a greater role in brand interactions over the next five years 60% of marketers are concerned that AI could impact the integrity of their brand(s) 66% of customers say AI-generated content doesn’t hold the same value as human stories Only 28% of customers find content generated and/or (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Follow me on Twitter.

SEO 153

SEO Engineering LinkedIn Analytics 153