Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. 3) Native advertising risking non-compliance.

Tools 68

Tools Marketing Advertising Advertising 68

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Shift Communications

DECEMBER 21, 2016

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. With such a broad definition, do impressions count for anything? Impressions bridge the gap between the world and the total addressable audience that you have and the rest of your PR and marketing funnel.

Media 60

Media Measurement Advertising Advertising 60

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content.

Measurement 78

Measurement Publicity Television Analytics 78

5W PR

JANUARY 14, 2019

Ads and other promotions prominently featured plus size models as well as women of color and advertised sizes in ranges not typically featured in other companies’ advertising. Women were told, no matter their size, they would find it at Savage X Fenty; and whoever you are, you are welcome.

Brand 68

Brand Branding Publicity Fashion 68

PR in High Definition

MAY 28, 2015

With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. The post Firefly harnesses influential vlogger to build client’s profile appeared first on Firefly Communications.

Digital PR 48

Digital PR Advertising Advertising Social Media 48

Solo PR Pro

AUGUST 30, 2016

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. If you’re using WordPress, you’ll definitely want to check out a plugin called PixelYourSite , which makes the entire placement process super easy and automated.

Facebook 55

Facebook Advertising Advertising Course 55

Wildfire

AUGUST 1, 2018

We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The same was pretty much true of PR.

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

JANUARY 21, 2017

The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. The click fraud in online advertising for example, sophisticated and frightening. Looking for a digital PR firm that knows how to measure? Just ask your sales development rep (SDR). Give our services a try.

Social Media 60

Social Media Crisis Marketing Media 60

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Buzzstream

MAY 2, 2024

I think like Google analytics for it, it’s definitely, it’s challenging. What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Our methodology was always let’s create one of these pieces of content for digital PR.

Internal 62

Internal International Insurance Insurance 62

5W PR

JULY 15, 2020

While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. It’s a growing trend and it is definitely impacting the practice of PR. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills. It is a crowdsourced catalog of 250+ PR tools and 48 guides. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

Norton's Notes

MARCH 6, 2017

On the topic of convergence, I believe that the boundaries separating public relations, marketing and advertising are fading by the minute. As times have changed, most PR consultancies now incorporate services such as video, photography, social media, SEO and advertising. To conclude, we are definitely in a period of transition.

Publicity 43

Publicity Construction Advertising Advertising 43