Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. Why is answering the why questions so important?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

DECEMBER 4, 2017

To compensate, more walls will go up, making media less visible to PR professionals and their audiences. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

MARCH 3, 2015

Similarly, old school CMOs started to get nervous when the CRM/marketing automation/social crowd started to bring more data into the mix and invalidate things like mass advertising campaigns as essential. The post Are PR and Marketing Entering the Moneyball II Era?

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s our strategy? Don’t ask for reciprocity, just share them as part of your basic content distribution strategy. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

JANUARY 2, 2017

Buzzsumo explored this phenomenon last year when it compared the content generation strategies of the Washington Post and the New York Times; quantity win when quality is equal. New measures of influence, driven by machine learning technologies, will begin to surface as machines can ingest far more data than humans are capable of.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

MARCH 12, 2018

Advertising creates mindshare. The more it increases, the greater true awareness of our brand exists in the minds of our audience. One caveat of branded non-negative search is that many factors contribute to it. Word of mouth creates mindshare. Public relations creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. Want help integrating marketing technology into your strategy? Derek Lyons. Senior Vice President.

Technology 60

Technology Marketing eBook Training 60

Newsfile

JANUARY 24, 2024

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? Savvy CEOs and CMOs have already caught onto this critical shift and incorporate Data-Driven PR into their organizations.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. For example, the MLB used Bluetooth Beacons in its ballparks to direct customers to their seats.

Mobile 60

Mobile Examples Brand Branding 60

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 25, 2015

The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy'

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

JANUARY 5, 2015

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. For brands with some advertising budget, the paid media world offers more choices and power than ever before. Advertising Marketing Public Relations Search SEO Social Media Strategy'

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Digital Advertising – Specifically starting with paid social media promotion. Senior Marketing Analyst.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Advertising and public relations share a common goal: more attention. Christopher S.

Advertising 60

Advertising Advertising Publicity Infographics 60