Remove Advertising Remove Customer Service Remove Reputation Remove Web
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The Future of Twitter

The Proactive Report

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. There’s too much good, free, intel — remember the Real Time Web ? Source: Forbes.com). It’s still a thing!

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. Because your customers and prospective customers get a vote. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For example, bring your PR and customer service teams into the advertising planning process.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could help customers by saving them a few mouse clicks. ” Okay. For PR pros wanting more brand visibility? Time will tell.

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Print and Digital Advertising. Project your style and protect your reputation. Managing your online reputation. Why customer experience is more important than customer services.

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Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.