David PR Group

JUNE 15, 2015

Back when Woody Allen made Annie Hall , we only had a few ways to complain about products, retailers, or customer service. We could call a company’s customer service department, ask to speak to the manager at a store, or, if we were really upset, write a letter (yeah, on paper) to the president of a company.

Customer Service 40

Customer Service Google Engineering Retail 40

Mindful Marketing

JANUARY 29, 2023

A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.” Also, the purchasing agent's company has a policy that only says it's unacceptable for agents to receive money and expensive physical goods.

Ethics 98

Ethics Guidelines Fashion Transportation 98

The Resolution Blog

APRIL 26, 2019

My biggest inspiration is Adam & Eve, because they came in and upended other agencies by taking their current advertising and re-inventing it. The only hiring policy I’ve ever had is I think it’s important to look around the room and see someone else who looks like you. What I really want to be is an agency that’s called upon.

Agency 120

Agency Pitching Energy Creativity 120

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

Beyond PR

MARCH 9, 2016

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. This revolution helped launch advertising, which evolved into marketing. Selling makes you a better marketer.

Marketing 75

Marketing Meeting Resources Energy 75

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JULY 22, 2015

Social PR is more than releasing information about your company or advertising your products. Together, build a communication strategy and a social media policy. In fact, as your business grows, a social media policy is a must. It’s about two-way communication. Image: Pezibear via Pixabay, CC0 1.0.

Media Relations 40

Media Relations Media Policies Social Media 40

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Buy-in starts with the gatekeepers, of which there are many.

Marketing 87

Marketing Resources Technology Internal 87

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Below is a list of white hat link building tactics that won’t get you in trouble. What is White Hat Link Building? Please let me know.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing is focused on promoting a product or service in order to sell it. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 99

Interviews Publicity Technology Social Media 99